How many times have you taken the train or bus since the pandemic started? Fewer times than you would normally have, we reckon. Patronage of public transport remains down across many cities since March 2020 – and it seems this trend would continue for the foreseeable future. In this blog, Aurecon’s Marketing & Communications Business Partner Chris Saxby explores how marketing techniques can be used to help rebuild patronage in the sector once it is safe to do so.
September 15, 2020