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The next frontier of digital healthcare might be closer than we think

Virtual health had been heralded as a necessity for years, but many countries struggled with the conversion from paper to digital, and from face-to-face to virtual. And then COVID-19 came along and changed everything with telehealth appointments, digital patient forms and text messages feeding back results becoming even more commonplace. Why has digital healthcare not reached its full potential? Our latest blog suggests it may be closer than we think!

Solving the world’s problems requires collective courage

A new year usually begins fresh with optimism and the idea we can begin anew. In 2021, while some might like to wish away the worries of 2020, it’s clear disruption and uncertainty will continue in the year ahead. Instead of wishing fear away, we must practice collective courage to solve the world’s wicked problems. How do we make this decade remembered for humankind’s innovation?

What goes up but doesn’t come down? Rising Seas

As sea levels continue to rise, fighting or fleeing may no longer be feasible. What we need are guerrilla actions that use smart engineering, modern technologies, and adaptable ways of living. But are we ready to start learning to live with climate change rather than reacting against it?

Do we become what we click?

Once we were merely attached to our technology. Now in 2020, we’re mostly, completely dependent on it as our sole means of connection. The line between physical and digital is increasingly blurred and our activities online are creating far more impact than we realise. So how do the behaviours and actions of our avatars impact the world?

Can marketing techniques help ‘run’ our transport future?

How many times have you taken the train or bus since the pandemic started? Fewer times than you would normally have, we reckon. Patronage of public transport remains down across many cities since March 2020 – and it seems this trend would continue for the foreseeable future. In this blog, Aurecon’s Marketing & Communications Business Partner Chris Saxby explores how marketing techniques can be used to help rebuild patronage in the sector once it is safe to do so.

How will the humble travel bug overcome a worldwide virus?

When airports become ghost towns and revenue drops start to spook executives, we are in unchartered waters. Will we still want to travel in a COVID-19 world? For sure, we will, “once it is safe to do so”. So, what changes will airports and airlines make to protect staff and make it’s safe for travellers to take to the skies once more?

The dark side of COVID-19 and consumerism

What will be the lasting effects of the pandemic on how we view, use and purchase material goods? Before COVID-19, we were moving at a pace where consumerism appeared unstoppable. Now we are spending less. Historically, cataclysmic events have resulted in frugality borne out of necessity. How will our behaviour be reshaping the global economy in 2025?

Essential or non-essential? That is the question

What will change as we re-order essentials? Re-evaluations of what comprises essential infrastructure in a post-COVID world is already happening. So, the question of essential versus non-essential is not a Shakespearean question; but rather a very practical calculation that guides corporate budgets, household spending priorities and government planning to shape cities and civil infrastructure.

The sobering lessons for climate change that COVID-19 teaches us – but is anyone listening?

The biggest difference between climate change and COVID-19 is immediacy, both in terms of time and space. The virus kills people today and we can see and understand the consequences on TV, radio, internet and social media. But climate change is incremental, discussed in terms of 1.5 or 2 degrees Celsius of warming over decades. Perhaps the lingering memories of today’s pain points will become the seeds of more definitive action addressing the climate change challenge. What can we learn from this?

What will happen to reading as listening rises?

Many of us are now constantly plugged into a portable device, listening to a podcast, an audio book, or news broadcast, often streamed, providing on-demand content at any time of the day or night. Listening is something we can do while doing other things. It is the perfect multi-tasking enabler. But what does our obsession with listening mean for reading? Will we outsource all our reading to a listening device? Are rumours of the end of books true?

Learning to soar on the current of change

No animal loves a storm more than an eagle. Unlike other birds, eagles get wildly excited as they sense a change in the movement of the wind and spot the formation of clouds on the horizon. They know: a storm is coming. Without an ounce of fear, eagles fly into the storm with courage and zest, leveraging the wind gusts to lift above the clouds, enabling them to rest their wings as they soar higher to search for prey.

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