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big data

Will data save the day?

Big data is a big mystery these days. On one end, technology and its spectacular advancements has been touted as humanity’s royal flush for the 21st century – a trick hand to leapfrog our own extinction and win the future. On the other end, the idea of an ever-expanding, data-driven matrix could be kind of scary – okay, very scary – and may even resurrect a rather gloomy mood, with grey scale apocalyptic imagery on replay.

Just imagine

Possible

aurecon-probable

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