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ideas

It’s time to change your mind on things – literally

They called it “literally impossible” – an unachievable ambition for any human to outrun the 4-minute mile. If there was any hope in even attempting such a feat, conditions would have to be absolutely perfect: the track hard and dry, the temperature exactly 20 degrees Celsius; a windless day with tens of thousands of spectators to cheer you over the line. But it’s impossible, don’t forget, so why would you even try?

The problem with good ideas

As the concept of ‘good ideas’ get devalued, let’s use our hard-earned knowledge to be strong and really question what’s wrong with it.

Probable

Just imagine

Possible

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